Everywhere I go this holiday season, I bump into yet another company doing great things for others because it is the Holiday Season.  I love seeing that!  And it gives me more great examples of unique ways to give back to share with my clients on both the business and nonprofit side.  If your company is one of these - I applaud your efforts. 

However, what I would request is that you also pick some other time(s) of the year to do another great effort like you do at the holidays…the need is ever present!  Nonprofits need your company’s engagement all year round with their clients (people are hungry, homeless, need education and social services 24/7) and to help build the reach and capacity of their organizations.  Make it a point this year to set up at least a handful of well-placed initiatives - maybe one a quarter?  The good feeling and business benefits are available at other times of the year, as well.