REI’s Bathroom Doors: A Way to Reach Customers January 19, 2008
Posted by Susan Hyatt in Best Practices.Tags: business philanthropy, calendar, community, nonprofit support, REI
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This morning, I went to work at one of my remote office locations (aka Starbucks) at the Denver REI Flagship store. When I went to the restroom, I was reminded of an REI practice that I have seen before and really like! On the back of the door inside the bathroom stall, they have hung special plexiglass frames with their logo. Inside the frame, they post a copy of the REI Events Calendar for the month as well as a description of various upcoming events. The events listed include classes and programs - most of which are sponsored by REI. However, also included are volunteer opportunities and nonprofit fundraising events that will take place in their store. The bathroom signs refer you to the REI website for more information on any of the events listed on the calendar . Paper copies of the Calendar are available right outside the restroom area and at various spots around the store, as well.
In the January edition, the REI Calendar featured three community events. The Leukemia & Lymphoma Society’s Team in Training meeting will happen at the Denver Flagship on 1/26, Hike for Discovery: The Leukemia & Lymphoma Society’s new adventure fundraising program will be presented on three days at two stores, and Saturday afternoons at the Boulder store, REI staff will host a Community Center Open House “to discuss local events, assist with trip planning and preparation, provide information on volunteer service projects and nonprofits, and be your resource for all outdoor activities.” A great mix of community and business-related information.
Do you have somewhere at your business location that customers or employees spend a little time? Any way to post information both about company happenings, products, or specials, AND community connections - either blurbs sharing things the company is doing with nonprofits or offering ways customers can partner with your business to get involved?


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