I rented the movie the Kite Runner over the weekend. I had read Khaled Hosseini’s bestselling book last year and was touched deeply and saddened by the story.  I worried the movie would no be able to do justice to it - and I am glad to say, that was definitely NOT the case!  The movie was very good.  I recommend it highly.

What was especially interesting to me (and something I had not seen before) was that when the DVD started, I had a choice of either playing the movie or playing the movie with a PSA.  A PSA on a DVD…???  Huh!?  So I chose that option to see what that was about.  Up comes the author briefly talking about his book but then moving on to highlight what is happening in Afganistan today and the important role NGOs (nongovernmental organizations = aka nonprofits in the U.S.) are playing.  Then the kicker…he goes on to say how the viewer can get involved to support this vital work and a web address appears on a black screen.  www.takepart.com.  What a great idea!  Caught my interest immediately!

So of course I had to investigate.  Seems there is a whole organization called TakePart that I had not yet heard of.  My Google search of the book title and take action…came up with a link.  When I got to this attractive web site, I read “The Kite Runner is a compelling and inspiring story that provides an opportunity to explore the political, cultural, and social dynamics of Afganistan.  TakePart is proud to privide a platform to both affest and discuss these dynamics.”

I started digging around on the site and really like what they are up to.  TakePart is a social action network for education, entertainment and social change via awareness, action and activism.  Their tag line is “Inspire. Connect. Act.”  They offer a free membership: ”Real change starts with people passionate about nurturing an action and dedicated to growing and spreading it. That’s what takepart is all about.  As a member, takepart gives you the action tools to make change:

• Organize and grow with like-minded individuals
• Connect actions to videos, blogs and media
• Add your own voice and content to the community
• Expand your resources with our action dashboard
• When you take part, your actions make a difference. Join today!”

The Kite Runner is only one of the movies they are featuring on the site.  All together, there are eight listed including: An Inconvenient Truth, Darfur Now, and the Visitor.  What a great way to learn and be able to DO something constructive to make a difference.  Check them out and sign up!  Learn more and be a part of the solution to our world’s problems!

When standing in the checkout line at Whole Foods, I periodically see a display with tear off tags ($1, $2, or $5) inviting me, the customer, to select a tag in the amount I would be willing to donate to the Whole Planet Foundation. The mission of the Foundation is to create economic partnerships with the poor in developing world communities that supply Whole Foods Market stores with product by providing microloans to encourage entrepreneurism.  Microcredit is one of the causes my company, Business Nonprofit Connections, Inc., supports through various local and international NGOs.  So…what’s a buck?  A good cause that I believe in and it’s easy for me to take a tag and make a small donation.  Requires no preplanning, no strategic thinking, and I won’t notice not having that money.  Even if I wasn’t such a microcredit fan, it is still easy to do.  Combine my buck or two with the money from a lot of other customers and it can really add up.  This is a great example of a way any retail business can engage their customers to support the cause selected by the company, build reputation and customer loyalty.  Requires no big up front cash outlay by the company – just some signage and tags and a way to track donations in the cash register system.

Today in the Baton Rouge Whole Foods checkout line, I saw the Whole Foods Market 2008 Calendar for sale for $2.00.  What a deal!!  I needed a calendar to hang in my office and this one was the perfect choice.  It is a glossy page calendar with great photos from various countries and of Whole Foods team members with $13 in savings coupons inside for a super deal of a price…AND…100% of sales of the calendar go to benefit the Whole Planet Foundation.  On the January page of the calendar, it states that Whole Foods covers Whole Planet Foundation’s annual operating budget and that donations received by the Foundation are directed to microlending programs in the developing world.   The calendar reports on every photo page that “As of November 2007, Whole Planet Foundation has authorized over $5.9 million to support microlending programs in Costa Rica, Guatemala, Honduras, Nicaragua, India and Indonesia with plans to expand to east Africa in 2008. This support has helped 14,429 entrepreneurs create small businesses in the developing world.   Average loan size is $157 with an average repayment rate of 99.8%.” 

Go buy your own calendar while they are still available! 

For information, go to:  www.wholeplanetfoundation.org  

I have been having trouble with my computer since I loaded Microsoft Office 2007.  Instead of doing the smart thing and taking my computer to some tech guy to run a diagnostic, I have been trying to figure it out myself.  Never a good move…  Anyway, I have spent a bunch of time on the Microsoft website lately.  While clicking around in the site, I found a link to Microsoft’s ”i’m Initiative” from Windows Live Messenger. (http://im.live.com/messenger/IM/Home/?source=banner_WLM_MSCOM_typing_DL)  There I learned more and liked what I saw. 

Every time you start a conversation using i’m, Microsoft shares a portion of their advertising revenue with the social cause organization you preselect from their list of ten when you sign up to use their free service.  So how does it work?  “It’s simple.  It’s free.  You IM, we give.”  Microsoft provides instructions for how to get started.  First you download the Windows Live Messenger (8.1 or higher) instant messenger service at no charge.  If you already have it, there is a link that gives you information about how to proceed.  Then you place a text code corresponding to the cause of your choice into your Display Name.  They make it easy by providing the list of the ten organizations and the codes you need to use as well as graphics that make it very clear how to do it.  (http://www.im.live.com/Messenger.IM/runonce/default2.aspx?source=homepage) As per their example, if you wanted your Display Name to be “Tude Palma” and the contribution every time you IM to be made to UNICEF, you would set up your Display Name as “Tude Palmer *unicef.  Pretty easy, eh?

The ten nonprofits Microsoft supports through this initiative are:

·         American Red Cross

·         Boys & Girls Clubs of America

·         Humane Society of the United States

·         National AIDS Fund

·         National MS Society

·         ninemillion.org

·         Sierra Club

·         StopGlobalWarming.org

·         Susan G. Komen for the Cure

·         U.S. Fund for UNICEF

I think this is a creative example of cause marketing (for a free service) to build reputation and customer loyalty through Microsoft’s partnering with its customer base to give back.  They encourage you to use their service and then use some of their advertising budget (NOT their charitable donations line item!) to give back.  An interesting spin on advertising, eh?   If you are going to IM anyway either for personal or business reasons, using Microsoft’s free Windows Live Messenger, why wouldn’t you also set up your account to do good at the same time?  I have not done much instant messaging yet but I am definitely going to sign myself up with UNICEF as the beneficiary and have my network of consultants do the same.

My only suggestion for an upgrade here would be to make sure this is more widely known.  And somewhere on the pages about the Initiative to not only list the codes with the names of the 10 nonprofits selected by Microsoft, but also to give a one sentence description of what each organization does.  I personally am familiar with all of them except ninemillion.org but is everyone that might want to IM for free and give back?  Probably not.  At least the names of the nonprofits could be links to take you easily to their websites.